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Social and Nonprofit Marketing: Issues and Opportunities in Marketing Beyond Business

In: The Nature of the New Firm

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Listed:
  • Charles B. Weinberg
  • Hsin-Hsuan Meg Lee

Abstract

Globalization has created new ways of doing business, new institutions to oversee them, and has introduced a spectrum of new protagonists to the international arena. Scholars and practitioners have been challenged by the evolving environment to find new ways to interact and, in the process, many of the traditional boundaries that have existed within and between organizations and institutions have become increasingly blurred. This unique compendium sheds light on these and other topics on the question of change, both within and between organizations and institutions. The contributors have expertly combined the insights of some of the biggest names in the fields of economics, business and strategic management, both present and future – and in doing so offer scholars a tailor-made, up-to-date study on the topic of economic change.

Suggested Citation

  • Charles B. Weinberg & Hsin-Hsuan Meg Lee, 2011. "Social and Nonprofit Marketing: Issues and Opportunities in Marketing Beyond Business," Chapters, in: Killian J. McCarthy & Maya Fiolet & Wilfred Dolfsma (ed.), The Nature of the New Firm, chapter 10, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14105_10
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    References listed on IDEAS

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    1. Killian J. McCarthy & Maya Fiolet & Wilfred Dolfsma (ed.), 2011. "The Nature of the New Firm," Books, Edward Elgar Publishing, number 14105.
    2. Valerie Tarasuk & Naomi Dachner, 2009. "The Proliferation of Charitable Meal Programs in Toronto," Canadian Public Policy, University of Toronto Press, vol. 35(4), pages 433-450, December.
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