Huma Amir
Personal Details
First Name: | Huma |
Middle Name: | |
Last Name: | Amir |
Suffix: | |
RePEc Short-ID: | pam268 |
[This author has chosen not to make the email address public] | |
http://www.iba.edu.pk/faculty-profile.php?ftype=&id=hamir | |
Terminal Degree: | 2013 Warwick Business School; University of Warwick (from RePEc Genealogy) |
Affiliation
Institute of Business Administration
Karachi, Pakistanhttp://www.iba.edu.pk/
RePEc:edi:ibakapk (more details at EDIRC)
Research output
Jump to: Working papers Articles ChaptersWorking papers
- Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021. "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper 107435, University Library of Munich, Germany.
Articles
- Mazhar Ali & Huma Amir & Masood Ahmed, 2024. "The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 34(1), pages 201-222, January.
- Amber Gul Rashid & Wajid Hussain Rizvi & Huma Amir, 2020. "Deciphering brand loyalty through brand association and emotional confidence," Business Review, School of Economics and Social Sciences, IBA Karachi, vol. 15(1), pages 97-107, January-J.
- Wajid Hussain Rizvi & Salman Bashir Memon & Huma Amir, 2018. "Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners," Business Review, School of Economics and Social Sciences, IBA Karachi, vol. 13(1), pages 52-68, January-J.
- Salman Bashir Memon & Wajid Hussain Rizvi & Huma Amir, 2017. "Measuring the knowledge creation process in Pakistani banks: Scale development and validation," Business Review, School of Economics and Social Sciences, IBA Karachi, vol. 12(2), pages 1-21, July-Dece.
Chapters
- Fariha Reza & Huma Amir, 2023. "Discovering Issues in Cross-Cultural Adaptation of Questionnaire Through PLS-SEM Analysis," Springer Proceedings in Business and Economics, in: Lăcrămioara Radomir & Raluca Ciornea & Huiwen Wang & Yide Liu & Christian M. Ringle & Marko Sarstedt (ed.), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), pages 45-50, Springer.
Citations
Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.Working papers
- Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021.
"Consumer Herding Behavior in Online Buying: A Literature Review,"
MPRA Paper
107435, University Library of Munich, Germany.
Cited by:
- Kim, Da Yeon & Kim, Sang Yong, 2023. "Investigating the effect of customer-generated content on performance in online platform-based experience goods market," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
Articles
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Sorry, no citations of articles recorded.
Chapters
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Sorry, no citations of chapters recorded.
More information
Research fields, statistics, top rankings, if available.Statistics
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NEP Fields
NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.- NEP-CWA: Central and Western Asia (1) 2021-05-03. Author is listed
- NEP-MKT: Marketing (1) 2021-05-03. Author is listed
Corrections
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