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Anita Ciunova-Shuleska

Personal Details

First Name:Anita
Middle Name:
Last Name:Ciunova-Shuleska
Suffix:
RePEc Short-ID:pci150

Affiliation

Ekonomski Fakultet
Univerzitet "Sv. Kiril i Metodij"

Skopje, North Macedonia
http://www.eccf.ukim.edu.mk/
RePEc:edi:efukimk (more details at EDIRC)

Research output

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Jump to: Articles Chapters

Articles

  1. Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska & Tanja Jakimova & Borce Trenovski, 2025. "Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia," Eastern European Economics, Taylor & Francis Journals, vol. 63(2), pages 204-236, March.
  2. Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska & Irena Bogoevska-Gavrilova & Martin Mihajlov, 2024. "To comment or not? The role of brand-related content type on social media," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 37(1), pages 2308876-230, January.
  3. Ciunova-Shuleska, Anita & Palamidovska-Sterjadovska, Nikolina & Prodanova, Jana, 2022. "What drives m-banking clients to continue using m-banking services?," Journal of Business Research, Elsevier, vol. 139(C), pages 731-739.
  4. Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska & Irena Bogoevska-Gavrilova, 2022. "The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, vol. 3(1), pages 29-43, May.
  5. Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska, 2019. "Model of satisfaction involving affect and personality traits," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 485-500, December.
  6. Ciunova-Shuleska, A. & Palamidovska-Sterjadovska, N. & Osakwe, C. Nedu & Omotoso, J. & Ajayi,, 2017. "The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial Performance in SMEs: Empirical Evidence from a Balkan Country," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 22(1), pages 83-104.
  7. Anita Ciunova-Shuleska & Christian Nedu Osakwe & Nikolina Palamidovska-Sterjadovska, 2016. "Complementary impact of capabilities and brand orientation on SMBs performance," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 17(6), pages 1270-1285, November.
  8. Ivan-Damir Anić & Anita Ciunova-Shuleska & Sunčana Piri Rajh & Edo Rajh & Arnela Bevanda, 2016. "Differences in consumer decision-making styles among selected south-east European countries," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 29(1), pages 665-681, January.
  9. Anita Ciunova-Shuleska & Nikolina Palamidovska & Marija Grishin, 2013. "An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(1), pages 21-36.
  10. Anita Ciunova Shuleska & Marija Grishin & Nikolina Palamidovska, 2012. "Young People’S Attitudes Toward Mobile Phones in the Republic Of Macedonia," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 25(4), pages 1067-1078, January.
  11. Assist. Prof. Ph.D Anita Ciunova-Suleska, 2009. "The Beer Brands On The Macedonian Market: How Are They Perceived?," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(12), pages 97-104, April.
  12. Anita Ciunova-Suleska, 2007. "Tv Media In The Republic Of Macedonia – Current Situation And Perspectives," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 143-152, April.

Chapters

  1. Nikolina Palamidovska-Sterjadovska & Nikola Levkov & Anita Ciunova-Shuleska, 2021. "Linking Banking Service Quality to Customer Loyalty: Two Levels Perspective," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Gokhan Karabulut (ed.), Eurasian Business and Economics Perspectives, pages 193-211, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Ciunova-Shuleska, Anita & Palamidovska-Sterjadovska, Nikolina & Prodanova, Jana, 2022. "What drives m-banking clients to continue using m-banking services?," Journal of Business Research, Elsevier, vol. 139(C), pages 731-739.

    Cited by:

    1. Sharma, Manisha & Banerjee, Subhojit & Paul, Justin, 2022. "Role of social media on mobile banking adoption among consumers," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    2. Sadamali Jayawardena, Nirma & Thaichon, Park & Quach, Sara & Razzaq, Ali & Behl, Abhishek, 2023. "‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’," Journal of Business Research, Elsevier, vol. 160(C).
    3. Basu, Bibaswan & Sebastian, M.P. & Kar, Arpan Kumar, 2024. "What affects the promoting intention of mobile banking services? Insights from mining consumer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    4. Md. Abdur Rouf & Humaira Begum & Md. Asaduzzaman Babu, 2024. "Customer Trust and Satisfaction: Insights from Mobile Banking Sector in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 34(1), pages 117-131.
    5. S, Sreejesh, 2024. "Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    6. Arghya Ray & Muskan Jain & Lan Ma & Khalid Hussain Alhamzi & Ananya Ray & Long She, 2024. "The impact of personality traits, barriers and gamification on Gen X continuance intention for mobile credit bill payment apps," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1154-1174, September.

  2. Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska, 2019. "Model of satisfaction involving affect and personality traits," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 485-500, December.

    Cited by:

    1. Laura Grassi, 2024. "In a world of Open Finance, are customers willing to share data? An analysis of the data-driven insurance business," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 14(3), pages 727-753, September.
    2. Leon, Steven & Dixon, Sonoma, 2023. "Airline satisfaction and loyalty: Assessing the influence of personality, trust and service quality," Journal of Air Transport Management, Elsevier, vol. 113(C).
    3. Md. Aftab Uddin & Mohammad Tahlil Azim & Mohammad Moinul Haque, 2021. "Does Compliance to the Prescribed Standards in Readymade Garments Sector Predict Employee Turnover Intention? The Mediating Role of Job Satisfaction and Organizational Attraction," IIM Kozhikode Society & Management Review, , vol. 10(2), pages 209-221, July.

  3. Ciunova-Shuleska, A. & Palamidovska-Sterjadovska, N. & Osakwe, C. Nedu & Omotoso, J. & Ajayi,, 2017. "The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial Performance in SMEs: Empirical Evidence from a Balkan Country," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 22(1), pages 83-104.

    Cited by:

    1. Linda Narh & Raphael Odoom & Mahmoud Abdulai Mahmoud & Ernest Yaw Tweneboah-Koduah, 2023. "The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 318-332, July.
    2. Andrea Moretta Tartaglione & Ylenia Cavacece & Giuseppe Russo & Giuseppe Granata, 2019. "A Systematic Mapping Study on Customer Loyalty and Brand Management," Administrative Sciences, MDPI, vol. 9(1), pages 1-21, January.

  4. Anita Ciunova-Shuleska & Christian Nedu Osakwe & Nikolina Palamidovska-Sterjadovska, 2016. "Complementary impact of capabilities and brand orientation on SMBs performance," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 17(6), pages 1270-1285, November.

    Cited by:

    1. Linda Narh & Raphael Odoom & Mahmoud Abdulai Mahmoud & Ernest Yaw Tweneboah-Koduah, 2023. "The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 318-332, July.

  5. Anita Ciunova-Shuleska & Nikolina Palamidovska & Marija Grishin, 2013. "An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(1), pages 21-36.

    Cited by:

    1. Lorena Bašan & Jelena Kapeš & Ana Kamenečki, 2021. "Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 93-112.
    2. Maja Arslanagić-Kalajdžić & Selma Kadić-Maglajlić & Muris Čičić, 2014. "Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(1), pages 93-108.

Chapters

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