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Environmentally Conscious Marketing

Author

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  • Nagy, Szabolcs

Abstract

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Suggested Citation

  • Nagy, Szabolcs, 2004. "Environmentally Conscious Marketing," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 110949, September.
    • Handle: RePEc:zbw:esthes:110949
    Note: PhD Thesis Book
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    File URL: https://www.econstor.eu/bitstream/10419/110949/1/nagysz_tf_en.pdf
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    References listed on IDEAS

    as
    1. Giovanni Azzone & Raffaella Manzini, 1994. "Measuring strategic environmental performance," Business Strategy and the Environment, Wiley Blackwell, vol. 3(1), pages 1-14.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Farheen Naz & Judit Oláh & Dinu Vasile & Róbert Magda, 2020. "Green Purchase Behavior of University Students in Hungary: An Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-21, December.

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    More about this item

    Keywords

    environmental; marketing; Hungary; green marketing; consumption;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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