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Impact of External Factors on Customers’ Choice of Deposit Money Banks in Akure, Ondo State

Author

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  • Ochei Ngozi Fidelia

    (Department of Business Administration, Federal Polytechnic, Ileoluji, Ondo State)

  • Kazeem Toyin Cynthia

    (Department of Business Administration, Federal Polytechnic, Ileoluji, Ondo State)

  • Adewale Adeola Oluwayemisi

    (Department of Business Administration, Federal Polytechnic, Ileoluji, Ondo State)

Abstract

The study investigated the influence of external factors on customers’ choices of Deposit Money Banks in Akure, Ondo State. With the population of 22 deposit money banks in Akure, Ondo State, Nigeria, a survey research design was used. Ten bank clients from each of the 11 deposit money banks in Akure that were chosen (50%) out of the 22 deposit money banks in Akure were taken into consideration using the random sampling technique. Information from respondents was gathered via the primary data source, and the study’s hypotheses were tested using linear regression. The study’s conclusions showed that customers’ choice of bank in Akure is significantly influenced by organizational factors (p=0.28

Suggested Citation

  • Ochei Ngozi Fidelia & Kazeem Toyin Cynthia & Adewale Adeola Oluwayemisi, 2024. "Impact of External Factors on Customers’ Choice of Deposit Money Banks in Akure, Ondo State," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 1629-1635, September.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:9:p:1629-1635
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    References listed on IDEAS

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    1. Jochen Wirtz, 2016. "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, August.
    2. Saha, Amitav & Hasan, K. M. Sabbir & Uddin, Md. Salah, 2014. "A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath," American Journal of Trade and Policy, Asian Business Consortium, vol. 1(2), pages 85-93.
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