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Innovation and Strategy of Online Games

Author

Listed:
  • Jong H Wi

    (Chung-Ang University, South Korea)

Abstract

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Jong H Wi, 2009. "Innovation and Strategy of Online Games," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p626, October.
    • Handle: RePEc:wsi:wsbook:p626
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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/p626
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    Citations

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    Cited by:

    1. Ernkvist, Mirko, 2015. "Velocity shifts in the creative economy: incumbent-entrant dynamics in the emergence of Japanese social games," Ratio Working Papers 267, The Ratio Institute.
    2. Pierre-Jean Benghozi & Elisa Salvador & Jean-Paul Simon, 2017. "The race for innovation in the media and content industries: Legacy players and newcomers. Lessons for policy makers from the video game and cinema industries," Post-Print hal-02110043, HAL.
    3. Marc Bogdanowicz & Giuditta de Prato & Daniel Nepelski & Jean-Paul Simon & Wainer Lusoli, 2010. "Born Digital / Grown Digital: Assessing the Future Competitiveness of the EU Video Games Software Industry," JRC Research Reports JRC60711, Joint Research Centre.

    Book Chapters

    The following chapters of this book are listed in IDEAS

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