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The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Technology and Business Practice (2016)

Editor

Listed:
  • Vandana Mangal
    (UCLA)

  • Andreina Mandelli
    (SDA Bocconi School of Management, Italy)

  • Uday Karmarkar
    (UCLA)

  • Antonella La Rocca
    (Università della Svizzera Italiana, Switzerland)

Abstract

This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Vandana Mangal & Andreina Mandelli & Uday Karmarkar & Antonella La Rocca (ed.), 2016. "The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Technology and Business Practice (2016)," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9755, December.
    • Handle: RePEc:wsi:wsbook:9755
    as

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    Book Chapters

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    More about this item

    Keywords

    Technology; Business; Global;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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