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Facebook Usage And Perceived Privacy: An Empirical Study At A Major Italian University

In: The UCLA Anderson Business and Information Technologies (BIT) Project A Global Study of Technology and Business Practice (2016)

Author

Listed:
  • THANOS PAPADIMITRIOU
  • ALBERTO MARCUZZO

Abstract

The authors investigate Facebook usage by means of data that they have collected using a survey at a Major Italian University. The authors show that usage is unaffected by how long users have used Facebook. The authors also examine a number of plausible determinants eventually showing that age, network size, and perceived usefulness all play an important part in explaining usage. Surprisingly, perceived privacy does not.

Suggested Citation

  • Thanos Papadimitriou & Alberto Marcuzzo, 2016. "Facebook Usage And Perceived Privacy: An Empirical Study At A Major Italian University," World Scientific Book Chapters, in: Vandana Mangal & Andreina Mandelli & Uday Karmarkar & Antonella La Rocca (ed.), The UCLA Anderson Business and Information Technologies (BIT) Project A Global Study of Technology and Business Practice (2016), chapter 5, pages 71-97, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814733564_0005
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    Keywords

    Technology; Business; Global;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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