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Interaction Effects Analysis Of Product–Service System By Choice-Based Conjoint Analysis

In: The UCLA Anderson Business and Information Technologies (BIT) Project A Global Study of Technology and Business Practice (2016)

Author

Listed:
  • JINMIN KIM
  • KWANGTAE PARK
  • HOSUN RHIM
  • SUNG YONG CHOI

Abstract

Companies are developing new product or new service, and combining the existing product and service to meet the customer's needs. Product–service system (PSS) is a field where the products and services are combined to improve consumers' satisfaction. Well-integrated PSS enables to increase the utilization of the product and the service, so it can give higher level of consumer satisfaction.Mobile communications market is a prime example of the PSS. South Korea's telecommunications market develops rapidly nowadays, and many consumers are taking advantage of the latest communication technologies, such as smart phone utilization.We investigate the product–service interaction effects in South Korea's mobile phone service industry using Choice-based conjoint analysis (CBCA). We measure main and interaction effects of product and service integration. We collected a sample of size 171 from a college student group in Seoul, Korea. We find the positive interaction effects of product and service integration and show the direction of PSS strategy using main and interaction effect.

Suggested Citation

  • Jinmin Kim & Kwangtae Park & Hosun Rhim & Sung Yong Choi, 2016. "Interaction Effects Analysis Of Product–Service System By Choice-Based Conjoint Analysis," World Scientific Book Chapters, in: Vandana Mangal & Andreina Mandelli & Uday Karmarkar & Antonella La Rocca (ed.), The UCLA Anderson Business and Information Technologies (BIT) Project A Global Study of Technology and Business Practice (2016), chapter 6, pages 99-111, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814733564_0006
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    Keywords

    Technology; Business; Global;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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