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Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice

Editor

Listed:
  • Hoai Trong Nguyen
    (University of Economics Ho Chi Minh City, Vietnam)

  • Thanh Dinh Su
    (University of Economics Ho Chi Minh City, Vietnam)

  • Toan Luu Duc Huynh
    (University of Economics Ho Chi Minh City, Vietnam)

  • Angelina Nhat-Hanh Le
    (University of Economics Ho Chi Minh City, Vietnam)

Abstract

Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), 2024. "Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13673, August.
    • Handle: RePEc:wsi:wsbook:13673
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13673
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Strategic Management; Environmental Uncertainty; Digital Marketing; Marketing and Digital Shift; Cultural Intelligence; Quality Measurement; Prosumption; Transitional Economy; IoT Adoption; Market Orientation; Social Investment; Productivity Growth; Fintech; New Managerialism; Financial Literacy; Digital Literacy; Personal Financial Management; Digital Financial Services; Vietnam;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F44 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - International Business Cycles
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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