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The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam

In: Emerging and Evolving Business and Management Issues in Vietnam Research and Practice

Author

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  • Phan Dinh Manh
  • Le Tran Thi Huynh

Abstract

This study explores the relationships between leaders’ curiosity and the intention to introduce Internet of Things (IoT)-based products (or product innovation); and the moderating role of different moderators on the above relationships. The chapter uses the survey-based methodology and scanning electron microscope (SEM) analysis technique with the sample collected in Vietnam. The findings show that there is a positive impact of the curiosity of leaders on the intention to introduce IoT-based products at firms and the effects of different variables negatively moderating the above relationships. Accordingly, people with more curiosity may lead them to accelerate the innovation to introduce IoT-based products at firms. Our study is one of the first to demonstrate the impact of leaders’ characteristics in driving IoT adoption and, more broadly, innovation at companies. The second theoretical contribution is our research findings have introduced two new moderating variables for business research on the impact of personal traits of leaders on innovation (in the case of IoT-based products). The implications of this research are also presented.

Suggested Citation

  • Phan Dinh Manh & Le Tran Thi Huynh, 2024. "The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 8, pages 241-282, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811286100_0008
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    Keywords

    Strategic Management; Environmental Uncertainty; Digital Marketing; Marketing and Digital Shift; Cultural Intelligence; Quality Measurement; Prosumption; Transitional Economy; IoT Adoption; Market Orientation; Social Investment; Productivity Growth; Fintech; New Managerialism; Financial Literacy; Digital Literacy; Personal Financial Management; Digital Financial Services; Vietnam;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F44 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - International Business Cycles
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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