Immersive Technology and Experiences
Editor
- Githa S. Heggde(MICA)Santosh Kumar Patra(Media, Entertainment and Sports Business)Rasananda Panda(Economics)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), 2024. "Immersive Technology and Experiences," Springer Books, Springer, number 978-981-99-8834-1, February.
Handle: RePEc:spr:sprbok:978-981-99-8834-1
DOI: 10.1007/978-981-99-8834-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Mitasha Bhattacharya & Agnitra Sarma, 2024. "Limited Edition Products: A Literature Review and Future Research Agenda," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 3-22, Springer.
- Ritu Raj & Rajesh Chandwani, 2024. "Dealing with AI-Is It a Pleasure or Pain?," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 23-44, Springer.
- Aishwarya Arora & Russell W. Belk & Santosh Kumar Patra, 2024. "Digi & the Metaverse," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 45-55, Springer.
- Gautam Agrawal & Savita Sodhi & Ritu Chhikara & Ruchi Garg, 2024. "Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 59-65, Springer.
- Divya Dwivedi, 2024. "Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI)," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 67-84, Springer.
- Nayereh Eslamiakaram, 2024. "Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 85-96, Springer.
- Ajay Kumar & Daruri Venkata Srinivas Kumar & Mansi Khetarpal & R. U. Megha, 2024. "Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 99-126, Springer.
- Purvi Mathur & Vidhu K. Mathur, 2024. "Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 127-157, Springer.
- Twinkle Trivedi, 2024. "Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 159-170, Springer.
- Biren Ghose, 2024. "Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and Entertainment Industry," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 171-187, Springer.
- Anjali D. Manglani, 2024. "Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 189-207, Springer.
- Rishab Chauhan & Payal Mehra, 2024. "Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 211-233, Springer.
- Aayushi Sharma & Surabhi Koul & Rahul Pratap Singh Kaurav, 2024. "I Am Confused: Coping With Customer Confusion in Metaverse Shopping," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 235-246, Springer.
- Mayank Kumar & Jang Bahadur Singh, 2024. "Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 247-268, Springer.
- Aishwarya Arora & Russell W. Belk & Santosh Kumar Patra, 2024. "Correction to: Digi & the Metaverse," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 15, pages C1-C1, Springer.
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