IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-99-8834-1_8.html
   My bibliography  Save this book chapter

Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application

In: Immersive Technology and Experiences

Author

Listed:
  • Purvi Mathur

    (The ICFAI University)

  • Vidhu K. Mathur

    (The ICFAI University)

Abstract

Online food ordering apps are used by local hotels and restaurants, chefs, and canteens to deliver, take away, and meal kits straight to consumers' doorsteps. This technology has given working people's kitchens a new dimension. People nowadays are more interested in online meal apps than in restaurant home delivery. Food delivery apps' ability to provide traditional and quick meal delivery to consumers' doorsteps has helped to its broad adoption in both developed and developing countries such as India. The study presents empirical data on the influence of online food applications on Indian teenagers and also analyzed the psycho-orientation in food ordering while accounting for problems such as packaging, price methods, ordering time, and choice anxiety. Teenagers were categorized based on where they were studying in school and college. As a result, cluster analysis is used in the study. This research will aid in the development of strategies for online food applications to retain customers. Hence, the study is analyzing the variables to be concentrated by the online food application to create sales, retention of customers, and ultimately the sustainability of business.

Suggested Citation

  • Purvi Mathur & Vidhu K. Mathur, 2024. "Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application," Springer Books, in: Githa S. Heggde & Santosh Kumar Patra & Rasananda Panda (ed.), Immersive Technology and Experiences, chapter 0, pages 127-157, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-8834-1_8
    DOI: 10.1007/978-981-99-8834-1_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-99-8834-1_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.