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Diversity in European Marketing

Editor

Listed:
  • Thomas Rudolph
  • Bodo B. Schlegelmilch
    (WU Wien)

  • András Bauer
    (Corvinus University of Budapest)

  • Josep Franch
    (ESADE)

  • Jan Niklas Meise
    (University of St. Gallen)

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Suggested Citation

  • Thomas Rudolph & Bodo B. Schlegelmilch & András Bauer & Josep Franch & Jan Niklas Meise (ed.), 2012. "Diversity in European Marketing," Springer Books, Springer, edition 127, number 978-3-8349-6976-7, February.
    • Handle: RePEc:spr:sprbok:978-3-8349-6976-7
    DOI: 10.1007/978-3-8349-6976-7
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