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Changing Media Regulation in Europe: VIASAT3 in Hungary

In: Diversity in European Marketing

Author

Listed:
  • Mihály Gálik

    (Corvinus University of Budapest)

Abstract

MTG, which has 95% interest in Viasat Hungaria Ltd., decided to finish legal disputes that had been going on between Viasat Hungaria Ltd. and the national regulatory authority (NRTB) regarding the Viasat3 channel for a long time. NRTB had fined the broadcaster many times since the launch of Viasat3 channel on 23 December 2000 due to the alleged violations of the Broadcasting Act passed in 1996 by the Hungarian parliament. The frequency of fines, one every second week on average, indicates the extreme regulatory activism in the Hungarian television market.

Suggested Citation

  • Mihály Gálik, 2012. "Changing Media Regulation in Europe: VIASAT3 in Hungary," Springer Books, in: Thomas Rudolph & Bodo B. Schlegelmilch & András Bauer & Josep Franch & Jan Niklas Meise (ed.), Diversity in European Marketing, edition 127, chapter 3, pages 77-92, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6976-7_3
    DOI: 10.1007/978-3-8349-6976-7_3
    as

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