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Fighting social isolation through a user-friendly mobile phone: Bazile Telecom

In: Diversity in European Marketing

Author

Listed:
  • Raphaëlle Lambert-Pandraud

    (ESCP Europe)

  • Yves Morel

    (CEO and founder of Bazile Telecom)

Abstract

Today, industrialized countries face the long-term aging of their population. The over-65s may account for 20% of the European population by 2020, and the over-75s comprise the fastest growing age group.

Suggested Citation

  • Raphaëlle Lambert-Pandraud & Yves Morel, 2012. "Fighting social isolation through a user-friendly mobile phone: Bazile Telecom," Springer Books, in: Thomas Rudolph & Bodo B. Schlegelmilch & András Bauer & Josep Franch & Jan Niklas Meise (ed.), Diversity in European Marketing, edition 127, chapter 2, pages 57-75, Springer.
  • Handle: RePEc:spr:sprchp:978-3-8349-6976-7_2
    DOI: 10.1007/978-3-8349-6976-7_2
    as

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