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Von der Produktidee zum Markterfolg

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  • Rainer H. G. Großklaus

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  • Rainer H. G. Großklaus, 2014. "Von der Produktidee zum Markterfolg," Springer Books, Springer, edition 2, number 978-3-8349-4594-5, June.
    • Handle: RePEc:spr:sprbok:978-3-8349-4594-5
    DOI: 10.1007/978-3-8349-4594-5
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