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Gestaltung einer funktionierenden, innovativen Organisation

In: Von der Produktidee zum Markterfolg

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  • Rainer H. G. Großklaus

Abstract

Zusammenfassung Innovationsprojekte müssen optimal organisiert werden, um eine Beschleunigung und Effizienzverbesserung in der Produktentwicklung und Markteinführung zu erreichen. In vielen deutschen Unternehmen werden Innovationen jedoch schwach gemanagt. In diesem Kapitel erfahren Sie, wie eine funktionierende, innovative Organisation gestaltet sein sollte.

Suggested Citation

  • Rainer H. G. Großklaus, 2014. "Gestaltung einer funktionierenden, innovativen Organisation," Springer Books, in: Von der Produktidee zum Markterfolg, edition 2, chapter 7, pages 87-93, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4594-5_7
    DOI: 10.1007/978-3-8349-4594-5_7
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