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Customer-Dominant Logic

Author

Listed:
  • Manfred Bruhn

    (Universität Basel)

  • Maxim Saleschus

    (Universität Hohenheim, Lehrstuhl für)

  • Karsten Hadwich

    (Universität Hohenheim, Lehrstuhl für)

Abstract

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Suggested Citation

  • Manfred Bruhn & Maxim Saleschus & Karsten Hadwich, 2024. "Customer-Dominant Logic," Springer Books, Springer, number 978-3-658-45352-7, April.
    • Handle: RePEc:spr:sprbok:978-3-658-45352-7
    DOI: 10.1007/978-3-658-45352-7
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