IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-45352-7_11.html
   My bibliography  Save this book chapter

Development Trends of Customer-Dominant Logic

In: Customer-Dominant Logic

Author

Listed:
  • Manfred Bruhn

    (Faculty of Business and Economics, Marketing and Corporate Management)

  • Maxim Saleschus

    (University of Hohenheim)

  • Karsten Hadwich

    (Universität Hohenheim, Lehrstuhl für)

Abstract

Due to its recent history, the customer-dominant logic still has to establish itself further in practice. At present, a very scientific and conceptual orientation of the customer-dominant logic dominates. For a consistent initiation of customer-dominant management, numerous challenges will have to be overcome in the future, resulting from conceptual, analysis and control-related, strategy-related, and implementation-related problem areas (e.g., discrepancy between the customer logic perceived by the provider and the provider’s orientation towards the customer logic). In connection with science, there are also methodological and empirical problem layers for the customer-dominant logic, from which challenges arise (e.g., provision of methods for analyzing the customer, his logic, and his ecosystem). The challenges are addressed in this chapter.

Suggested Citation

  • Manfred Bruhn & Maxim Saleschus & Karsten Hadwich, 2024. "Development Trends of Customer-Dominant Logic," Springer Books, in: Customer-Dominant Logic, chapter 0, pages 401-408, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45352-7_11
    DOI: 10.1007/978-3-658-45352-7_11
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-45352-7_11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.