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Wie KI das Marketing neu definiert
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-658-44992-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Almaz Andezion, 2024. "Grundlagen der Künstlichen Intelligenz und Anwendungsbeispiele in Marketing und Kundenservice," Springer Books, in: Wie KI das Marketing neu definiert, chapter 1, pages 1-22, Springer.
- Almaz Andezion, 2024. "Einführung in KI im Marketing," Springer Books, in: Wie KI das Marketing neu definiert, chapter 2, pages 23-66, Springer.
- Almaz Andezion, 2024. "Einführung in die KI-gesteuerte Customer Experience," Springer Books, in: Wie KI das Marketing neu definiert, chapter 3, pages 67-103, Springer.
- Almaz Andezion, 2024. "Chatbot und virtuelle Assistenten im Marketing," Springer Books, in: Wie KI das Marketing neu definiert, chapter 4, pages 105-121, Springer.
- Almaz Andezion, 2024. "Die richtige KI-Lösung wählen: Auswahlkriterien und Evaluierungsprozess," Springer Books, in: Wie KI das Marketing neu definiert, chapter 5, pages 123-146, Springer.
- Almaz Andezion, 2024. "Best Practices von Unternehmen mit einer hervorragenden Customer Experience," Springer Books, in: Wie KI das Marketing neu definiert, chapter 6, pages 147-162, Springer.
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