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Effektives Customer Relationship Management
Editor
Listed:
- Stefan Helmke(TGCG-Management Consultants)Matthias UebelWilhelm Dangelmaier(Univ Paderborn Heinz Nixdorf Inst)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-42411-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier, 2024. "Überblick zum Customer Relationship Management," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 3-20, Springer.
- Stefan Helmke & Matthias Uebel & Matthias Essing, 2024. "Optimierung der Neukundengewinnung," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 21-33, Springer.
- Matthias Uebel & Stefan Helmke, 2024. "Systematische Steuerung von Vertriebsprozessen," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 35-48, Springer.
- Stefan Helmke & Matthias Uebel, 2024. "Steuerung im Direktmarketing," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 49-70, Springer.
- Hagen J. Sexauer & Marc Wellner, 2024. "Vertriebssteuerung durch operative CRM-Systeme: Anwendungsstand und Nutzenpotenziale in der betrieblichen Praxis," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 71-82, Springer.
- Benjamin Birker, 2024. "CRM-Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 83-100, Springer.
- Hajo Hippner & Klaus D. Wilde, 2024. "Data Mining im CRM," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 101-118, Springer.
- Heike Papenhoff & Karsten Lübke, 2024. "Churn Management – Herausforderungen für den Handel," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 119-127, Springer.
- Jens Kirchner, 2024. "Wertorientierte Ausrichtung der Neukundengewinnung," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 129-148, Springer.
- Simon Volkmer & Leon Zurawski, 2024. "Aufbau eines Kampagnensteuerungstools," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 149-172, Springer.
- Tanaz Moavenian & Yannick Helmke, 2024. "Corporate Social Responsibility als CRM-Instrument," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 173-188, Springer.
- Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier, 2024. "Einführung von CRM im Unternehmen," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 191-200, Springer.
- Stefan Helmke & Dörte Brinker-Helmke & Matthias Uebel & Max Helmke, 2024. "Change Management in der Praxis zur Einführung von CRM," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 201-211, Springer.
- Jan Helmke, 2024. "Electronic Commerce – ein Merkmal zur kundenorientierten Gestaltung unternehmensweiter Informationssysteme," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 213-222, Springer.
- Matthias Uebel & Stefan Helmke, 2024. "Systematische Kosten- und Nutzenbewertung für CRM-Systeme," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 223-236, Springer.
- Mario Stoffels, 2024. "Szenarien, Wargaming und Simulationen als zukunfts- und entscheidungsorientierte Instrumente im Customer Relationship Management," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 237-250, Springer.
- Sarah Midderhoff, 2024. "CRM in der Praxis – Die Auswahl des passenden CRM ist gar nicht so einfach," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 251-269, Springer.
- Andrea Bollers, 2024. "Trade Marketing," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 271-282, Springer.
- Axel Busch & Timo Langemann, 2024. "Unternehmensübergreifende Planung als Schnittstelle zwischen CRM und SCM," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 283-295, Springer.
- Mario Rese & Heike Papenhoff & Annika Wilke, 2024. "Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 297-308, Springer.
- Rainer Frischkorn, 2024. "Serviceorientiertes Controllingsystem als Basis für unternehmensinternes CRM," Springer Books, in: Stefan Helmke & Matthias Uebel & Wilhelm Dangelmaier (ed.), Effektives Customer Relationship Management, edition 7, pages 309-319, Springer.
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