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Erfolgsfaktor CommTech
Editor
- Thomas Mickeleit(IMWF)Jörg Forthmann(IMWF)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-40169-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Thomas Mickeleit, 2023. "Warum Unternehmen bei der digitalen Transformation ihrer Kommunikation durchstarten müssen," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 3-21, Springer.
- Ansgar Zerfaß & Jana Brockhaus, 2023. "CommTech und die digitale Transformation von Kommunikationsabteilungen," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 25-43, Springer.
- Thomas Mickeleit, 2023. "Communications is Not Immune to Digital Disruption," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 45-65, Springer.
- Thomas Mickeleit & Klaus Treichel & Marie Sophie Groß & Sarah Ellmann, 2023. "CommTech: Mit der Stakeholder Journey die Wirkung von Kommunikation erhöhen," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 69-96, Springer.
- Christina Rettig & Antonia Eidner & Oliver Lönker & David Willmes, 2023. "Datengetriebene Steuerung der Unternehmenskommunikation mit CommTech," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 97-123, Springer.
- Annette Siragusano & Paul Peters & Lena Wouters & Christian Krause & Valentina Wiedemann & Birgit Schiller & Yannick Houdard, 2023. "Holistisches Data Storytelling," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 125-172, Springer.
- Jörg Forthmann & Lothar Rolke, 2023. "Media Analytics – ohne Daten kein CommTech," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 173-185, Springer.
- Barbara Bossmann & Thomas Massmann & Meike Ostermeier & Christof Schmid & Christopher Storck & Richard Tigges, 2023. "Die perfekte Kommunikationsmaschine: integriert, themenzentriert, datenbasiert," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 189-230, Springer.
- Volker M. Banholzer & Andreas Quest & Andreas Rossbach, 2023. "Künstliche Intelligenz in der Unternehmenskommunikation," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 231-275, Springer.
- Christoph Hardt, 2023. "Data Analysts? Verzweifelt gesucht!," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 279-294, Springer.
- Oliver Nissen, 2023. "CommTech und die Interne Kommunikation," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 295-307, Springer.
- Tanja Irion & Alex Eichler & Tarmio Frei & Kai Nungesser & Gerrit Woltemate, 2023. "Datenschutz als Herausforderung für CommTech," Springer Books, in: Thomas Mickeleit & Jörg Forthmann (ed.), Erfolgsfaktor CommTech, chapter 0, pages 309-345, Springer.
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