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Kunden begeistern
Editor
- Elke Benning-Rohnke(Benning & Company GmbH)Joachim Hasebrook(zeb.business school Steinbeis-Hochschule)Mirjam Pütz(WM Gruppe (Herausgebergemeinschaft Wertpapier-Mitteilungen))
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), 2023. "Kunden begeistern," Springer Books, Springer, number 978-3-658-38264-3, June.
Handle: RePEc:spr:sprbok:978-3-658-38264-3
DOI: 10.1007/978-3-658-38264-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Mattias Gouthier & Olaf Hartmann, 2023. "Auf dem Weg zu begeisternden Kundenerlebnissen," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 1, pages 3-18, Springer.
- Elke Benning-Rohnke & Sebastian Martin, 2023. "Die Perspektive des Kunden erfassen," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 2, pages 19-37, Springer.
- Joachim Hasebrook & Marc Buermeyer, 2023. "Die Perspektive des Kunden analysieren," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 3, pages 39-57, Springer.
- Elke Benning-Rohnke & Sebastian Martin & Olaf Hartmann, 2023. "Von der Produkt- zur Kundenzentrierung," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 4, pages 59-76, Springer.
- Joachim Hasebrook & Elke Benning-Rohnke & Marc Buermeyer, 2023. "Vom Kundenerlebnis zum messbaren Ergebnis," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 5, pages 77-94, Springer.
- Peter Klett & Jürgen Weimann, 2023. "Agilität – Management Buzzword oder Schlüssel zum Erfolg durch echte Kundenzentrierung," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 6, pages 97-110, Springer.
- Tim Alexander & Holger Fischer, 2023. "König Kunde, Untertan Unternehmen? Kundenerlebnisse erfolgreich gestalten für einen schwierigen Souverän," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 7, pages 111-124, Springer.
- Monika Schulze, 2023. "Vom Produkt zum Kunden – Ein praktisches Beispiel aus der Versicherungsbranche," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 8, pages 125-134, Springer.
- Anja Stolz, 2023. "„Du bist nicht allein“ – Wie die R+V jeden Kunden passend anspricht," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 9, pages 135-144, Springer.
- Olaf Tidelski, 2023. "Purpose Kunde – Datengetriebenes CX und Innovations-Management der Allianz," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 10, pages 145-157, Springer.
- Mario Thaten, 2023. "Auf dem Weg zum „Ökosystem Bauen & Wohnen“ – Kundenzentrierung bei Schwäbisch Hall," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 11, pages 159-166, Springer.
- Sven Deglow, 2023. "Entfalte deine Zukunft. Die Consorsbank auf dem Weg zur optimalen Kundenerfahrung," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 12, pages 167-177, Springer.
- Christine Gaida & Franziska Weißbach, 2023. "„Empowering people to stay a step ahead in life and in business“ – Jeden Tag dem Anspruch der Kunden gerecht werden," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 13, pages 179-188, Springer.
- Melanie Schillinger, 2023. "Freude am Fahren: Kunden zu Fans machen," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 14, pages 191-206, Springer.
- Berk Kiran & Madalina Burghelea & Mohammad Inaam-ul Haq, 2023. "We Care for Every Heartbeat – Kundenzentrierung in der Pharmabranche bei Daiichi Sankyo in Europa," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 15, pages 207-227, Springer.
- Judith Goldgruber & Nicoline Vackerberg & Gerd Hartinger, 2023. "ESTHER-Thinking in der (integrierten) Gesundheitsversorgung – Ein radikaler Ansatz für mehr Customer Centricity," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 16, pages 229-245, Springer.
- Sarah Kuld & Susann Peters & Belinda Niederhäusern, 2023. "Kundenbegeisterung in der pharmazeutischen Industrie: Ein praktisches Beispiel," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 17, pages 247-260, Springer.
- Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz, 2023. "Erratum zu: „Du bist nicht allein“ – Wie die R+V jeden Kunden passend anspricht," Springer Books, in: Elke Benning-Rohnke & Joachim Hasebrook & Mirjam Pütz (ed.), Kunden begeistern, chapter 18, pages E1-E1, Springer.
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