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Was Marken leisten könnten
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Abstract
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Suggested Citation
DOI: 10.1007/978-3-658-32492-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Jürgen Häusler, 2021. "Einleitung: Die Marke als Herausforderung," Springer Books, in: Was Marken leisten könnten, chapter 0, pages 1-17, Springer.
- Jürgen Häusler, 2021. "Das Konzept: Was sind Marken?," Springer Books, in: Was Marken leisten könnten, chapter 0, pages 19-58, Springer.
- Jürgen Häusler, 2021. "Die Geschichte: Wie entstand das Markenkonzept?," Springer Books, in: Was Marken leisten könnten, chapter 0, pages 59-116, Springer.
- Jürgen Häusler, 2021. "Die Macht: Was leisten Marken?," Springer Books, in: Was Marken leisten könnten, chapter 0, pages 117-177, Springer.
- Jürgen Häusler, 2021. "Der Entwicklungsprozess: Wie werden Marken gemacht?," Springer Books, in: Was Marken leisten könnten, chapter 0, pages 179-270, Springer.
- Jürgen Häusler, 2021. "Die Erfolgsbedingungen: Wie agieren Markenmacher*innen?," Springer Books, in: Was Marken leisten könnten, chapter 0, pages 271-337, Springer.
- Jürgen Häusler, 2021. "Ausblick: Die Karrierechancen," Springer Books, in: Was Marken leisten könnten, chapter 0, pages 339-342, Springer.
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