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The Right Sensory Mix

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  • Diana Derval

    (DervalResearch)

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Suggested Citation

  • Diana Derval, 2010. "The Right Sensory Mix," Springer Books, Springer, number 978-3-642-12093-0, June.
    • Handle: RePEc:spr:sprbok:978-3-642-12093-0
    DOI: 10.1007/978-3-642-12093-0
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    Cited by:

    1. Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018. "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Sciendo, vol. 15(1), pages 96-104, June.
    2. Agapito, Dora & Valle, Patrícia & Mendes, Júlio, 2014. "The sensory dimension of tourist experiences: Capturing meaningful sensory-informed themes in Southwest Portugal," Tourism Management, Elsevier, vol. 42(C), pages 224-237.

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