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The Right Sensory Mix

In: The Right Sensory Mix

Author

Listed:
  • Diana Derval

    (DervalResearch)

Abstract

At the end of this chapter, you will know how to deliver the right sensory mix for each target customer. We dig into the intriguing world of touch and texture with La Favorite, and participate in the launch of new personal care services. You will design the perfect consumer experience, following the example of Blacksocks.com. And a framework will be given to effectively evaluate consumers’ sensory profile and propose the winning sensory mix.

Suggested Citation

  • Diana Derval, 2010. "The Right Sensory Mix," Springer Books, in: The Right Sensory Mix, chapter 0, pages 77-101, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-12093-0_4
    DOI: 10.1007/978-3-642-12093-0_4
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    Cited by:

    1. Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018. "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Sciendo, vol. 15(1), pages 96-104, June.
    2. Agapito, Dora & Valle, Patrícia & Mendes, Júlio, 2014. "The sensory dimension of tourist experiences: Capturing meaningful sensory-informed themes in Southwest Portugal," Tourism Management, Elsevier, vol. 42(C), pages 224-237.

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