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Increasing the Innovation Hit Rate

In: The Right Sensory Mix

Author

Listed:
  • Diana Derval

    (DervalResearch)

Abstract

This chapter shows how business benefits from decisions based on scientific observations and gives guidelines on how to successfully implement this research method within the company and increase the innovation hit rate. Practical recommendations and business advice are shared by champion companies like Björn Borg. You will be fascinated by the secrets of sight revealed by Carl Zeiss Vision (Fig. 5.1).

Suggested Citation

  • Diana Derval, 2010. "Increasing the Innovation Hit Rate," Springer Books, in: The Right Sensory Mix, chapter 0, pages 103-138, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-12093-0_5
    DOI: 10.1007/978-3-642-12093-0_5
    as

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