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The Design Imperative

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  • Steven Chen

    (California State University)

Abstract

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Suggested Citation

  • Steven Chen, 2019. "The Design Imperative," Springer Books, Springer, number 978-3-319-78568-4, January.
  • Handle: RePEc:spr:sprbok:978-3-319-78568-4
    DOI: 10.1007/978-3-319-78568-4
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    Cited by:

    1. Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco, 2019. "The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 267-278.
    2. Parnica, Bogdan-Mircea, 2019. "The impact of effectuation on the introduction of innovative products," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 7, pages 31-49.

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