The impact of effectuation on the introduction of innovative products
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- Desjardins, Christoph, 2021. "Don't be too SMART, but SAVE your goals: Proposal for a renewed goal-setting formula for Generation Y," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 9, pages 73-87.
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Keywords
Product life-cycle management process; entrepreneurial action; effectuation; causation; opportunity; ideation; screening; validation; innovation; new product introduction; launch;All these keywords.
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