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Product Design Analytics

In: The Design Imperative

Author

Listed:
  • Steven Chen

    (California State University)

Abstract

This chapter examines how managers can quantitatively assess product design outputs. Specifically, the chapter will demonstrate how to implement an award-winning product design scale published in the Journal of Marketing. Following that, the chapter will instruct readers how to segment results from the first survey, using another scale published in the Journal of Consumer Research.

Suggested Citation

  • Steven Chen, 2019. "Product Design Analytics," Springer Books, in: The Design Imperative, chapter 12, pages 205-214, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-78568-4_12
    DOI: 10.1007/978-3-319-78568-4_12
    as

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