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International Marketing Research

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  • V. Kumar

    (St. John's University)

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  • V. Kumar, 2024. "International Marketing Research," Springer Books, Springer, number 978-3-031-54650-1, October.
    • Handle: RePEc:spr:sprbok:978-3-031-54650-1
    DOI: 10.1007/978-3-031-54650-1
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