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International Marketing Research Process

In: International Marketing Research

Author

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  • V. Kumar

    (Brock University)

Abstract

The international marketing research process provides a systematic, planned approach to the research project and ensures that all aspects of the research project are consistent with one another. Research studies evolve through a series of steps, each representing the answer to a key question.

Suggested Citation

  • V. Kumar, 2024. "International Marketing Research Process," Springer Books, in: International Marketing Research, chapter 0, pages 73-104, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-54650-1_3
    DOI: 10.1007/978-3-031-54650-1_3
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