IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-54650-1_1.html
   My bibliography  Save this book chapter

The Nature and Scope of International Marketing Research

In: International Marketing Research

Author

Listed:
  • V. Kumar

    (Brock University)

Abstract

The world is witnessing changes continually. Can you remember how it was just a decade back? In 2013, Twitter went public with its initial public offering (IPO), while Facebook was making a comeback after its poor performance in its IPO in 2012; the market capitalization of Bitcoin was around USD 1.5 billion (compared to around USD 500 billion in 2023); the world’s largest airline was formed (in terms of scheduled passenger-kilometers flown) via the merger of American Airlines and U.S. Airways; BlackBerry was still struggling to reclaim its erstwhile market from Android and iOS platforms; Netflix’s quarterly revenue was around USD 1 billion in the first quarter of 2013 (compared to USD 8.1 billion in the first quarter of 2023); “binge-watching” and “selfie” were fast gaining popularity; Candy Crush was the most popular game on Facebook; and social media was beginning to be a major player during crisis situations such as Kenya’s Westgate shopping center and Boston marathon bombing.

Suggested Citation

  • V. Kumar, 2024. "The Nature and Scope of International Marketing Research," Springer Books, in: International Marketing Research, chapter 0, pages 3-46, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-54650-1_1
    DOI: 10.1007/978-3-031-54650-1_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-54650-1_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.