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Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation

In: Digital Transformation for Fashion and Luxury Brands

Author

Listed:
  • Monica Faraoni

    (University of Florence)

  • Silvia Ranfagni

    (University of Florence)

Abstract

In the ethical consumption literature, the process of buying and selling luxury second-hand products on the online peer-to-peer platforms has recently captured the attention of scholars. The main motivations include empowering a financial transaction, the need to boost individual sustainable responsibility, and to be more authentic. In this research, we aim to better understand the consumer-seller “dual role”. We focus on the individual authentication process, which reveals the current “true-self” combining ethics with authenticity. In this study, we develop a conceptual model that is based on four constituent elements: integration, convergence, consolidation, and enhancing, through which consumption and ethical business converge in a perspective that is based on authenticity.

Suggested Citation

  • Monica Faraoni & Silvia Ranfagni, 2024. "Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation," Springer Books, in: Wilson Ozuem & Silvia Ranfagni & Michelle Willis (ed.), Digital Transformation for Fashion and Luxury Brands, chapter 17, pages 359-381, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-35589-9_17
    DOI: 10.1007/978-3-031-35589-9_17
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