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Marketing Luxury Services
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-86073-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Miguel Angelo Hemzo, 2023. "History and Concept of Luxury," Springer Books, in: Marketing Luxury Services, chapter 0, pages 1-19, Springer.
- Miguel Angelo Hemzo, 2023. "The Luxury Market," Springer Books, in: Marketing Luxury Services, chapter 0, pages 21-43, Springer.
- Miguel Angelo Hemzo, 2023. "Luxury Market and the Service-Dominant Logic Paradigm," Springer Books, in: Marketing Luxury Services, chapter 0, pages 45-51, Springer.
- Miguel Angelo Hemzo, 2023. "How to Position a Luxury Product," Springer Books, in: Marketing Luxury Services, chapter 0, pages 53-60, Springer.
- Miguel Angelo Hemzo, 2023. "Luxury Consumer Behavior," Springer Books, in: Marketing Luxury Services, chapter 0, pages 61-73, Springer.
- Miguel Angelo Hemzo, 2023. "Defining the Persona: Segmentation and Targeting," Springer Books, in: Marketing Luxury Services, chapter 0, pages 75-94, Springer.
- Miguel Angelo Hemzo, 2023. "Developing Strong Luxury Brands for Products and Services," Springer Books, in: Marketing Luxury Services, chapter 0, pages 95-105, Springer.
- Miguel Angelo Hemzo, 2023. "Creating Competitive Products," Springer Books, in: Marketing Luxury Services, chapter 0, pages 107-119, Springer.
- Miguel Angelo Hemzo, 2023. "Place Strategies for Luxury Brands," Springer Books, in: Marketing Luxury Services, chapter 0, pages 121-135, Springer.
- Miguel Angelo Hemzo, 2023. "Managing Pricing and Value of Luxury Brands," Springer Books, in: Marketing Luxury Services, chapter 0, pages 137-148, Springer.
- Miguel Angelo Hemzo, 2023. "Communication Strategies and Tools for Luxury Brands," Springer Books, in: Marketing Luxury Services, chapter 0, pages 149-160, Springer.
- Miguel Angelo Hemzo, 2023. "Managing People for the Luxury Market," Springer Books, in: Marketing Luxury Services, chapter 0, pages 161-170, Springer.
- Miguel Angelo Hemzo, 2023. "Process Management and Operations for Luxury Brands," Springer Books, in: Marketing Luxury Services, chapter 0, pages 171-177, Springer.
- Miguel Angelo Hemzo, 2023. "Managing the Luxury Panorama for Great Experiences," Springer Books, in: Marketing Luxury Services, chapter 0, pages 179-187, Springer.
- Miguel Angelo Hemzo, 2023. "Strategical Satisfaction Management," Springer Books, in: Marketing Luxury Services, chapter 0, pages 189-202, Springer.
- Miguel Angelo Hemzo, 2023. "Culture and Leadership," Springer Books, in: Marketing Luxury Services, chapter 0, pages 203-205, Springer.
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