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Luxury Market and the Service-Dominant Logic Paradigm

In: Marketing Luxury Services

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  • Miguel Angelo Hemzo

    (Universidade de São Paulo)

Abstract

In this chapter we discuss the service-dominant logic, a change of paradigm that helps understand how luxury products are more profitable, thanks to the use of distinctive competences, skills, and knowledge of their personal.

Suggested Citation

  • Miguel Angelo Hemzo, 2023. "Luxury Market and the Service-Dominant Logic Paradigm," Springer Books, in: Marketing Luxury Services, chapter 0, pages 45-51, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86073-8_3
    DOI: 10.1007/978-3-030-86073-8_3
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