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Service Franchising
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/0-387-28256-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Ilan Alon, 2006. "Introduction," Springer Books, in: Service Franchising, chapter 1, pages 3-9, Springer.
- Ilan Alon, 2006. "Why Do Companies Use Franchising?," Springer Books, in: Service Franchising, chapter 2, pages 11-26, Springer.
- Ilan Alon, 2006. "What are the Social and Economic Benefits and Costs of Global Franchising?," Springer Books, in: Service Franchising, chapter 3, pages 27-57, Springer.
- Ilan Alon, 2006. "What is the Economic Impact of Service Franchising Investment?," Springer Books, in: Service Franchising, chapter 4, pages 59-76, Springer.
- Ilan Alon & Ralph Drtina & James Gilbert, 2006. "Does Franchising Provide Superior Financial Returns?," Springer Books, in: Service Franchising, chapter 5, pages 79-91, Springer.
- Ilan Alon & David McKee, 2006. "How Do Franchisors Evaluate Foreign Markets?," Springer Books, in: Service Franchising, chapter 6, pages 93-102, Springer.
- Ilan Alon, 2006. "When is Master International Franchising a Preferred Mode of Entry?," Springer Books, in: Service Franchising, chapter 7, pages 103-119, Springer.
- James Johnson & Ilan Alon, 2006. "How Do International Franchisors Cluster?," Springer Books, in: Service Franchising, chapter 8, pages 121-138, Springer.
- Noora Anttonen & Mika Tuunanen & Ilan Alon, 2006. "Franchising in Russia," Springer Books, in: Service Franchising, chapter 9, pages 141-163, Springer.
- Ilan Alon & J. Mark Munoz, 2006. "Franchising in the Philippines," Springer Books, in: Service Franchising, chapter 10, pages 165-188, Springer.
- Igor Pavlin & Ilan Alon, 2006. "Conversion Franchising in Slovenia," Springer Books, in: Service Franchising, chapter 11, pages 189-206, Springer.
- Ilan Alon, 2006. "Franchising with Kodak in China," Springer Books, in: Service Franchising, chapter 12, pages 209-225, Springer.
- Ilan Alon, 2006. "The Internationalization of Marks & Spencer," Springer Books, in: Service Franchising, chapter 13, pages 227-242, Springer.
- Ilan Alon, 2006. "Concluding Remarks," Springer Books, in: Service Franchising, chapter 14, pages 243-247, Springer.
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