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A Twenty-First Century Guide to Aldersonian Marketing Thought
Editor
Listed:
- Ben Wooliscroft(University of Otago)Robert D. Tamilia(University of Quebec)Stanley J. Shapiro(Simon Fraser University)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), 2006. "A Twenty-First Century Guide to Aldersonian Marketing Thought," Springer Books, Springer, number 978-0-387-28181-0, February.
Handle: RePEc:spr:sprbok:978-0-387-28181-0
DOI: 10.1007/0-387-28181-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Ben Wooliscroft, 2006. "Wroe Alderson a Life," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 3-32, Springer.
- Ben Wooliscroft, 2006. "Introduction to Part II: Wroe Alderson’s Theory of Market Behavior — Selected Writings," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 35-37, Springer.
- Wroe Alderson & Reavis Cox, 2006. "Towards a Theory of Marketing," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 39-59, Springer.
- Wroe Alderson, 2006. "The Analytical Framework for Marketing," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 61-73, Springer.
- Wroe Alderson, 2006. "Survival and Adjustment in Organized Behavior Systems," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 75-94, Springer.
- Wroe Alderson, 2006. "Survival and Growth of Systems," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 95-106, Springer.
- Wroe Alderson, 2006. "The Power Principle," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 107-108, Springer.
- Wroe Alderson, 2006. "Marketing efficiency and the principle of Postponement," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 109-113, Springer.
- Wroe Alderson, 2006. "Competition for Differential Advantage," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 115-141, Springer.
- Wroe Alderson, 2006. "Matching and Sorting: The Logic of Exchange," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 143-163, Springer.
- Wroe Alderson, 2006. "Introduction to Functionalism," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 165-184, Springer.
- Wroe Alderson, 2006. "Functionalism: Descriptive and Normative," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 185-188, Springer.
- Wroe Alderson, 2006. "The Heterogeneous Market and the Organized Behavior System," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 189-215, Springer.
- Wroe Alderson, 2006. "Information Flows in Heterogeneous Markets," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 217-227, Springer.
- Wroe Alderson, 2006. "Transactions and Transvections," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 229-249, Springer.
- Wroe Alderson, 2006. "Cooperation and conflict in marketing Channels," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 251-268, Springer.
- Stanley J. Shapiro, 2006. "Introduction to Part III: Wroe Alderson — Writings on Management Practice and Ethical Behavior," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 271-273, Springer.
- Robert F. Lusch, 2006. "Alderson, Sessions and the 1950s Manager," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 275-281, Springer.
- Wroe Alderson, 2006. "A Basic Guide to Market Planning," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 283-290, Springer.
- Wroe Alderson, 2006. "Researcher Finds a Void in Freud… Advertisers Urged to Follow Path of Rational Problem Solving Rather than of Instinctive Drives," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 291-299, Springer.
- Wroe Alderson, 2006. "Ethics, Ideologies and Sanctions," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 301-311, Springer.
- Wroe Alderson, 2006. "The American Economy and Christian Ethics," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 313-319, Springer.
- Arnold E. Amstutz, 2006. "Planning and Problem Solving in Marketing: A Book Review," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 321-325, Springer.
- Robert D. Tamilia, 2006. "Introduction to Part IV: Alderson’s Market Behavior Theory with its Links to Other Theories," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 329-331, Springer.
- E. T. Grether, 2006. "Alderson and Chamberlin," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 333-336, Springer.
- Shelby D. Hunt & James A. Muncy & Nina M. Ray, 2006. "Alderson’s General Theory of Marketing: A Formalization," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 337-349, Springer.
- W. Duncan Reekie & Ronald Savitt, 2006. "Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 351-364, Springer.
- D. F. Dixon & I. F. Wilkinson, 2006. "An Alternative Paradigm for Marketing Theory," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 365-378, Springer.
- Richard L. Priem & Abdul M. A. Rasheed & Shahrzad Amirani, 2006. "Alderson’s Transvection and Porter’s Value System," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 379-404, Springer.
- Stanley J. Shapiro, 2006. "Introduction to Part V: Original Contributions to This Publication," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 407-409, Springer.
- Michael Halbert, 2006. "The Wroe Alderson I Knew," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 411-428, Springer.
- Stanley J. Shapiro, 2006. "Wroe Alderson as Academic Entrepreneur: The Wharton Years," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 429-452, Springer.
- Shelby D. Hunt & Dennis B. Arnett, 2006. "Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 453-471, Springer.
- Robert D. Tamilia, 2006. "Placing Alderson and His Contributions to Marketing in Historical Perspective," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 473-511, Springer.
- Alf H. Walle, 2006. "Wroe Alderson’s Vision Renewed and Rehabilitated: Social Structures and Marketing Theories," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 513-528, Springer.
- Ian Wilkinson & Louise Young, 2006. "To Teach or Not to Teach Alderson? There is No Question," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 529-538, Springer.
- Robert D. Tamilia & Ben Wooliscroft, 2006. "List of Publications by Wroe Alderson," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 541-560, Springer.
- Robert D. Tamilia & Ben Wooliscroft, 2006. "A Select List of Authors Who Have Commented on Aldersonian Marketing Thought," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 561-571, Springer.
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