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Alderson, Sessions and the 1950s Manager

In: A Twenty-First Century Guide to Aldersonian Marketing Thought

Author

Listed:
  • Robert F. Lusch

    (University of Wisconsin)

Abstract

An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

Suggested Citation

  • Robert F. Lusch, 2006. "Alderson, Sessions and the 1950s Manager," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 275-281, Springer.
    • Handle: RePEc:spr:sprchp:978-0-387-28181-0_18
    DOI: 10.1007/0-387-28181-9_18
    as

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