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The Heterogeneous Market and the Organized Behavior System

In: A Twenty-First Century Guide to Aldersonian Marketing Thought

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  • Wroe Alderson

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Suggested Citation

  • Wroe Alderson, 2006. "The Heterogeneous Market and the Organized Behavior System," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 189-215, Springer.
    • Handle: RePEc:spr:sprchp:978-0-387-28181-0_13
    DOI: 10.1007/0-387-28181-9_13
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    Cited by:

    1. Fernando Antonio Monteiro Christoph D’Andrea, 2020. "Strategic marketing & Austrian economics: The foundations of resource-advantage theory," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 33(4), pages 481-501, December.

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