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Critical Factors for Adoption of Customer Relationship Management

Author

Listed:
  • Omar Hasan Salah

    (Palestine Technical University—Kadoori)

  • Zawiyah Mohammad Yusof

    (Universiti Kebangsaan Malaysia)

  • Hazura Mohamed

    (Universiti Kebangsaan Malaysia)

  • Nur Fazidah Elias

    (Universiti Kebangsaan Malaysia)

Abstract

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Suggested Citation

  • Omar Hasan Salah & Zawiyah Mohammad Yusof & Hazura Mohamed & Nur Fazidah Elias, 2023. "Critical Factors for Adoption of Customer Relationship Management," SpringerBriefs in Business, Springer, number 978-981-99-8321-6, July.
    • Handle: RePEc:spr:spbrbu:978-981-99-8321-6
    DOI: 10.1007/978-981-99-8321-6
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