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Understanding Customer Relationship Management

In: Critical Factors for Adoption of Customer Relationship Management

Author

Listed:
  • Omar Hasan Salah

    (Palestine Technical University—Kadoori)

  • Zawiyah Mohammad Yusof

    (Universiti Kebangsaan Malaysia)

  • Hazura Mohamed

    (Universiti Kebangsaan Malaysia)

  • Nur Fazidah Elias

    (Universiti Kebangsaan Malaysia)

Abstract

Information and communication technology (ICT) provides small and medium enterprisesSmall and Medium Enterprises (SMEs) (SMEs) with strategic advantages in achieving goals and improving their competitive edge.

Suggested Citation

  • Omar Hasan Salah & Zawiyah Mohammad Yusof & Hazura Mohamed & Nur Fazidah Elias, 2023. "Understanding Customer Relationship Management," SpringerBriefs in Business, in: Critical Factors for Adoption of Customer Relationship Management, chapter 0, pages 1-10, Springer.
    • Handle: RePEc:spr:spbrcp:978-981-99-8321-6_1
    DOI: 10.1007/978-981-99-8321-6_1
    as

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