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Online Brand Communities

Author

Listed:
  • Francisco J. Martínez-López

    (Marketing Group, Open University of Catalonia)

  • Rafael Anaya

    (University of Malaga)

  • Rocio Aguilar

    (University of Malaga)

  • Sebastián Molinillo

    (University of Malaga)

Abstract

No abstract is available for this item.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Francisco J. Martínez-López & Rafael Anaya & Rocio Aguilar & Sebastián Molinillo, 2016. "Online Brand Communities," Progress in IS, Springer, number 978-3-319-24826-4, June.
    • Handle: RePEc:spr:proiis:978-3-319-24826-4
    DOI: 10.1007/978-3-319-24826-4
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    Cited by:

    1. Chandan A. Chavadi & Monika Sirothiya & Sindhu R. Menon & Vishwanatha M R, 2023. "Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response," Vikalpa: The Journal for Decision Makers, , vol. 48(2), pages 114-141, June.
    2. Sheena Lovia Boateng & Bedman Narteh, 2016. "Online relationship marketing and affective customer commitment – The mediating role of trust," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 127-140, June.
    3. Elia, Gianluca & Messeni Petruzzelli, Antonio & Urbinati, Andrea, 2020. "Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    4. Mathilde Barbier & Ladislav Moták & Camille De Gasquet & Fabien Girandola & Nathalie Bonnardel & Grégory Lo Monaco, 2020. "Social representations and interface layout: A new way of enhancing persuasive technology applied to organ donation," PLOS ONE, Public Library of Science, vol. 15(12), pages 1-24, December.

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