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Advances in National Brand and Private Label Marketing
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)Juan Carlos Gázquez-Abad(University of Almería)Els Gijsbrecht(Tilberg University)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), 2016. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-319-39946-1, December.
Handle: RePEc:spr:prbuec:978-3-319-39946-1
DOI: 10.1007/978-3-319-39946-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Paul C. S. Wu, 2016. "Determinants of Consumer Evaluations for Private Label Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 3-13, Springer.
- Rita Coelho do Vale & Pedro Verga Matos, 2016. "The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 15-23, Springer.
- Sebastian Molinillo & Yuksel Ekinci & Arnold Japutra, 2016. "An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 25-33, Springer.
- Hanna Gendel-Guterman & Shlomo Lampert, 2016. "Psychographic Traits Influencing Private Label Proneness in the Product’s Life Cycle Growth Stage," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 35-45, Springer.
- Ahreum Maeng & Pankaj Aggarwal, 2016. "Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 47-49, Springer.
- Elisa Martinelli & Francesca Canio & Gianluca Marchi, 2016. "Retail Brand Extension: The Moderating Role of Product Knowledge," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 53-62, Springer.
- Magda Nenycz-Thiel & Jenni Romaniuk & John Dawes, 2016. "Is Being Private Better or Worse Online? Private Labels Performance in Online Grocery Channel," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 63-65, Springer.
- Natalia Rubio & Nieves Villaseñor & Maria Jesús Yagüe, 2016. "The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 67-74, Springer.
- Carmen Abril & Joaquin Sanchez, 2016. "To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 77-84, Springer.
- Pedro Verga Matos & Rita Coelho Vale, 2016. "Explaining National Brands and Private Labels Price Differentials: A Theoretical Model," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 85-90, Springer.
- Olivier Reimann & Udo Wagner, 2016. "The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 91-94, Springer.
- Jonne Guyt & Els Gijsbrechts, 2016. "Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 97-101, Springer.
- José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Irene Esteban-Millat & Francisco J. Martínez-López, 2016. "Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 103-110, Springer.
- Katalin Székelyhidi, 2016. "Do Quality Systems Really Refer to Quality? Consumer Research on Consumer Reputation and Knowledge of Food Quality Systems in Hungary," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 111-120, Springer.
- Randall Shannon, 2016. "Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 121-128, Springer.
- Marco Ieva & Ida D’Attoma & Cristina Ziliani & Juan Carlos Gázquez-Abad, 2016. "Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 129-136, Springer.
- Enrique Bigné & Eva-María Caplliure & María-José Miquel, 2016. "Store Brands in Tourist Services," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 139-148, Springer.
- Katrijn Gielens & Marnik G. Dekimpe & Anirban Mukherjee & Kapil Tuli, 2016. "Global Private Label Convergence: Fact or Fiction?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 149-151, Springer.
- Mónica Gómez-Suárez & Myriam Quiñones & María Jesús Yagüe, 2016. "Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 153-161, Springer.
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