IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-39946-1_15.html
   My bibliography  Save this book chapter

Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Randall Shannon

    (College of Management, Mahidol University)

Abstract

Food retailers have been expanding rapidly in Asian countries yet may face unexpected problems with consumer acceptance of private labels due to cultural differences. PL acceptance has thus far been low in Asian markets, yet few studies have been conducted to explore potential issues related to culture. This study explores Thai and Chinese shopper behavior and their level of satisfaction with PL brands. This study finds that Chinese are more time pressured and price conscious, and have more trust in established brands, whereas Thai consumers have more experience with PL, and also higher satisfaction.

Suggested Citation

  • Randall Shannon, 2016. "Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 121-128, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-39946-1_15
    DOI: 10.1007/978-3-319-39946-1_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-39946-1_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.