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Global Private Label Convergence: Fact or Fiction?

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Katrijn Gielens

    (University of North Carolina at Chapel Hill)

  • Marnik G. Dekimpe

    (Tilburg University
    Catholic University Leuven)

  • Anirban Mukherjee

    (Singapore Management University)

  • Kapil Tuli

    (Singapore Management University)

Abstract

This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.

Suggested Citation

  • Katrijn Gielens & Marnik G. Dekimpe & Anirban Mukherjee & Kapil Tuli, 2016. "Global Private Label Convergence: Fact or Fiction?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Els Gijsbrecht (ed.), Advances in National Brand and Private Label Marketing, pages 149-151, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-39946-1_18
    DOI: 10.1007/978-3-319-39946-1_18
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    Cited by:

    1. S. Arunachalam & S. Cem Bahadir & Sundar G. Bharadwaj & Rodrigo Guesalaga, 2020. "New product introductions for low-income consumers in emerging markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 914-940, September.

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