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Advances in National Brand and Private Label Marketing

Editor

Listed:
  • Juan Carlos Gázquez-Abad
    (University of Almería)

  • Nicoletta Occhiocupo
    (Oxford Brookes University)

  • José Luis Ruiz-Real
    (University of Almería)

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Suggested Citation

  • Juan Carlos Gázquez-Abad & Nicoletta Occhiocupo & José Luis Ruiz-Real (ed.), 2024. "Advances in National Brand and Private Label Marketing," Springer Proceedings in Business and Economics, Springer, number 978-3-031-69192-8, April.
    • Handle: RePEc:spr:prbuec:978-3-031-69192-8
    DOI: 10.1007/978-3-031-69192-8
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