IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-69192-8_10.html
   My bibliography  Save this book chapter

Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • Andrés Lillo-Pradillo

    (University of Castilla-La Mancha)

  • María Cordente-Rodriguez

    (University of Castilla-La Mancha)

  • Juan José Villanueva Álvaro

    (University of Castilla-La Mancha)

  • Juan Antonio Mondéjar-Jiménez

    (University of Castilla-La Mancha)

Abstract

This study analyses the consumer purchase behaviour of sustainable pork products and their perceptions of brands, manufacturers and distributors. The growth of the world's population has been accompanied by an unprecedented increase in the volume of meat demand. This growing demand for sustainable meat products derived from the population's awareness of the need to develop sustainable consumption habits also means that the brand can play an essential role. Faced with this problem, it is surprising how academia has hardly allocated any resources to do research in the consumer segmentation field of meat products. Therefore, this study aims to identify whether there is a sufficiently significant cluster of consumers of meat products in the sustainability field, as well as to identify whether the brand is an influential factor in the purchase decision of these products. For this purpose, a cluster analysis combined with cross-tables has collected a sample of 12,016 Spanish consumers. The results show the existence of a particularly important cluster aligned with sustainability and how the brand influences its purchase decisions.

Suggested Citation

  • Andrés Lillo-Pradillo & María Cordente-Rodriguez & Juan José Villanueva Álvaro & Juan Antonio Mondéjar-Jiménez, 2024. "Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Nicoletta Occhiocupo & José Luis Ruiz-Real (ed.), Advances in National Brand and Private Label Marketing, pages 93-104, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-69192-8_10
    DOI: 10.1007/978-3-031-69192-8_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-69192-8_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.