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How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain

In: Advances in National Brand and Private Label Marketing

Author

Listed:
  • María Mar Martín García

    (University of Isabel I)

  • José Luis Ruiz-Real

    (University of Almería)

  • Juan Carlos Gázquez-Abad

    (University of Almería)

  • Juan Uribe-Toril

    (University of Almería)

Abstract

The beer market in Spain is currently characterized by high competition, mainly due to the wide variety of existing brands. Given the new consumer trends and the importance of the in-store assortment in retail management, this research analyses the evolution of the average size of the beer assortment over 10 years, from 2009 to 2019. The results show a shift in consumer habits towards premium products, which is reflected in the emergence of craft beer. While national brands have a stronger presence, private labels are expected to gain momentum in the coming years.

Suggested Citation

  • María Mar Martín García & José Luis Ruiz-Real & Juan Carlos Gázquez-Abad & Juan Uribe-Toril, 2024. "How Has Assortment Size in Staples Categories Evolved Over the Last Decade? The Case of Beer in Spain," Springer Proceedings in Business and Economics, in: Juan Carlos Gázquez-Abad & Nicoletta Occhiocupo & José Luis Ruiz-Real (ed.), Advances in National Brand and Private Label Marketing, pages 125-132, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-69192-8_13
    DOI: 10.1007/978-3-031-69192-8_13
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